{"id":16978,"date":"2015-01-23T06:00:38","date_gmt":"2015-01-23T06:00:38","guid":{"rendered":"http:\/\/positivenews.org.uk\/?p=16978"},"modified":"2018-09-13T17:14:00","modified_gmt":"2018-09-13T17:14:00","slug":"fair-trade-generation","status":"publish","type":"post","link":"https:\/\/www.positive.news\/economics\/fair-trade-generation\/","title":{"rendered":"The fair trade generation"},"content":{"rendered":"

Young Britons who have grown up in the era of a flourishing fair trade market are highly sensitive to global issues and want to see businesses acting to end inequality and climate change \u2013 according to a new analysis from the Fairtrade Foundation<\/p>\n

The survey found that 82% of UK teenagers think companies need to act more responsibly, while just 45% say they trust businesses to do so. Almost all those surveyed (97%) said they are familiar with the Fairtrade mark and system.<\/p>\n

Michael Gidney, chief executive of the Fairtrade Foundation, said, \u201cFrom fast fashion to constant upgrades to their smartphones, you might be forgiven for thinking that today\u2019s teens only care about a product\u2019s price tag and whether it looks cool enough to be Instagrammed.<\/p>\n

\u201cBut \u2018generation fair trade\u2019 also care deeply about some of the biggest global issues that we face. They have grown up with fair trade products at home, and may even have attended one of the UK\u2019s 1,000 Fairtrade schools \u2013 so they are aware that by taking a simple action such as buying fair trade or signing an online petition, they can persuade businesses and governments to act more ethically \u2013 and the good news for all of us is that they want to use their power to change the world for the better.\u201d<\/p>\n

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The research found that more than half of teenagers surveyed are deeply worried about global issues, such as human rights, poverty and climate change, and are willing to take action, by participating in events and signing petitions for good causes. Most of them also want to see more fair trade products at home.<\/p>\n

Caroline Holme, director at GlobeScan, who carried out the survey, added, \u201cYoung people are just as switched onto global issues as older generations and we see a similar gap in perceptions between trust and expectations of companies. The number of thoughtful answers to unprompted questions far exceeded what we typically see in online surveys.\u201d<\/p>\n

First published by Blue&Green Tomorrow<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Young Britons who have grown up in the era of a flourishing fair trade market are highly sensitive to global issues and want to see businesses acting to end inequality and climate change \u2013 according to a new analysis from the Fairtrade Foundation<\/p>\n","protected":false},"author":436,"featured_media":16979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[82,100],"tags":[1056,14144,13382],"class_list":["post-16978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economics","category-youth","tag-ethical","tag-fair-trade","tag-youth-2"],"acf":[],"yoast_head":"\nThe fair trade generation - 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